Study Finds TV Ads Still Most Influential

Study Finds TV Ads Still Most Influential

TVB reports TV influences purchases among all age groups

Aug 01, 2017
broadcastingcable.com, Diana Marszalek
*Purchase Funnel 2017 Study

Despite the onslaught of new competitors, television outranks all other mediums in influencing consumer purchases.  The Purchase Funnel 2017 study found television is most influential with all age groups, including millennials.  Of those respondents, 46% said traditional TV has the strongest influence on their purchases. The study also found:

  • 62% of consumers consider TV as the strongest driver of their awareness about a product/service.
  • 65% of consumers said TV advertising influenced their online searches.
  • 71% of opinion leaders who saw TV ads took some kind of action.

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09/08/17 | Comments

  

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